AppSeo

AppSeo is an internal software tool developed and operated by BasicNet S.p.A., the company that owns the Kappa brand. It is used only by BasicNet's e-commerce team to manage the search engine optimization (SEO) of our own online stores, such as kappa.com. It is not offered to the public or to external clients.

What AppSeo does

• Reviews and improves titles, meta descriptions and texts of products, collections and pages on our Shopify stores.
• Analyzes the search queries people use to find our products (from our own Google Search Console and Google Ads accounts) and suggests new product collection pages for long-tail searches.
• Estimates the potential value of each suggestion, so the team can decide which pages to create.

Why AppSeo requests access to Google user data

AppSeo asks an authorized BasicNet employee to sign in with Google and grant the Google Ads scope (https://www.googleapis.com/auth/adwords). It uses this access read-only, only to retrieve keyword ideas and monthly search volumes from the Google Ads Keyword Planner for the Google Ads accounts of BasicNet's own brands. These volumes tell us how many people search for a given product combination, so we can decide which collection pages are worth creating. AppSeo never creates or changes campaigns, ads, budgets or billing.

Privacy

Read how AppSeo accesses, uses, stores, shares and deletes Google user data in the AppSeo Privacy Policy.

Contact

BasicNet S.p.A., Largo Maurizio Vitale 1, 10152 Torino, Italy · dpo@basic.net

kappa.com