Last updated: 14 November 2026
This Privacy Policy describes how AppSeo (the "App"), an internal tool developed and operated by BasicNet S.p.A. (the company that owns the Kappa brand), accesses, uses, stores, shares and deletes data obtained through Google APIs. The App is used only by authorized BasicNet employees and is not offered to the public or to external clients. More information about the App: AppSeo.
Data controller: BasicNet S.p.A., Largo Maurizio Vitale 1, 10152 Torino, Italy. Contact: dpo@basic.net.
When an authorized employee signs in with Google, the App requests one scope: https://www.googleapis.com/auth/adwords (Google Ads API). With it, the App accesses only:
The App does not access campaigns' settings for editing, ads, budgets, billing, payment data, Gmail, Google Drive, contacts or any other Google service, and it does not collect personal data of consumers through Google APIs.
Search volume data is used only to provide the App's feature: estimating demand for search queries related to our own products, so that our team can decide which product collection pages to create or improve on our own online stores. The App's access is read-only: it never creates, modifies or deletes anything in Google Ads.
We do not sell, rent, share, transfer or disclose Google user data to third parties. The data is processed only by the App's own infrastructure (cloud hosting and database providers acting on our behalf under contract), and may be disclosed only if required by law. We do not use Google user data for advertising, retargeting, profiling, credit or lending decisions, or to build user databases, and we do not provide it to data brokers.
Google user data is not used to develop, improve or train generalized or non-personalized artificial intelligence or machine learning models.
All data is transmitted over encrypted connections (HTTPS/TLS). OAuth credentials are stored encrypted as server secrets and are accessible only to the App's administrators. Access to the App requires an individual login, and permissions are assigned per user.
Search volume results are kept together with the analysis they belong to and are replaced when a new analysis of the same market is run. OAuth credentials are kept while the integration is active and deleted when it is disabled. Any user can revoke the App's access at any time from myaccount.google.com/permissions, and can request deletion of all stored data by writing to dpo@basic.net; we delete it within 30 days.
The App's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
We may update this policy; the date at the top shows the latest version. The general privacy policy of the Kappa online store is available at kappa.com/pages/privacy-policy.