Genoa 2024-25 Kappa Jersey – The Official Kit

Genoa CFC and Kappa present the new Kombat Pro Third 2024/2025. The official match shirt celebrates the essence and identity of Italy's oldest football club, featuring an elegant design that blends tradition with innovation.

The jersey is the centerpiece of the "The Golden Dark Side of Genova" communication campaign. This project highlights the beauty and multicultural character of the city through a visual masterpiece filmed in the historic alleys of Genoa. The video explores the contrasts between light and shadow, tradition and modernity, emphasizing the club's unique identity and its deep connection with generations of fans. The soundtrack "Genovarabe" and the involvement of local faces and cultural realities underscore the vibrant and multicultural spirit of Genoa, making this campaign a genuine tribute to the city and its community.