"Winning Starts Within" is Kappa’s campaign that celebrates inner strength as the driving force behind success. Through this initiative, Kappa supports athletes and individuals in pursuing their dreams and achieving their goals. In this chapter, the spotlight is on Red Star FC, one of the most promising youth teams in French football, sponsored by Kappa since 2021.

Red Star perfectly embodies the spirit of “Winning Starts Within,” with a strong commitment to developing young talent. Passion, determination, and the drive to improve define its athletes—symbols of a new generation striving for greatness. This chapter focuses on Talïna Morelle, a rising football star who dreams of becoming a professional. Her dedication reflects the inner strength and perseverance at the heart of this initiative.